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The ADAPTATION LEVEL THEORY

Definition Adaptation-level theory describes the process by which a person becomes insensitive to the effects of constant stimuli. Description Early research on adaptation focused on sensory stimuli, such as the effects of continual exposure to unchanging visual, auditory, or olfactory stimuli (Helson, 1964 ). This research found that the initial effects that one experiences upon being exposed to an unchanging sensory stimulus quickly dissipate with time. Upon entering a bakery, for example, a customer may immediately notice the smell of coffee and doughnuts. After being in the bakery for a few minutes, however, he or she will no longer experience those initial smells. This change in the customer’s sensory experiences occurred because the smell-inducing stimulus is constant. That is, the molecules that produced the initial sensory experience are still present in the air, but the customer has adapted to their constant presence.

The ABC of MARKETING

To be successful you must have assessed your situation, built a client base, and contacted potential clients. I call these the ABCs of Marketing. With these in place you will safeguard yourself against the potential perils of owning your own business. Let me introduce each of the ABCs here, as shown below A: Assess the Situation Assessing the situation means examining from an internal and an external perspective. Internally you will examine your consulting company. Externally you will examine your competition and your customer...

Herzberg's Motivation-Hygiene Theory (Two Factor Theory)

Herzberg's Motivation-Hygiene Theory (Two Factor Theory) To better understand employee attitudes and motivation, Frederick Herzberg performed studies to determine which factors in an employee's work environment caused satisfaction or dissatisfaction. He published his findings in the 1959 book The Motivation to Work . The studies included interviews in which employees where asked what pleased and displeased them about their work. Herzberg found that the factors causing job satisfaction (and presumably motivation) were different from those causing job dissatisfaction. He developed the motivation-hygiene theory to explain these results. He called the satisfiers motivators and the dissatisfiers hygiene factors , using the term "hygiene" in the sense that they are considered maintenance factors that are necessary to avoid dissatisfaction but that by themselves do not provide satisfaction. The following table presents the top six factors c...

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