Steve Jobs is well known for great design and creating innovative
products. But he is also unparalleled as a marketing and branding
expert. Even after Apple's near demise and damage to its brand during
the 1990's, Steve was able to pull the company from the brink, polish
off its brand and build it into one of the strongest ever seen. How did
he do it? In 'Steve Jobs On Branding', you'll find out how Steve used
such such powerful branding techniques.
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